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商品編號： KEL792 出版日期： 2014/02/19 作者姓名： Markovich, Sarit;Malkani, Anirudh Parasher;Tseng, Andrew;Meagher, Evan 商品類別： Other 商品規格： 16p 再版日期： 2016/12/19 地域： United States 產業： Credit cards 個案年度： -
商品敘述：
Founded in San Francisco in 2009, Square finished 2012 as the darling of Silicon Valley; flush with more than $340 million in funding, the firm had grown to several hundred employees in just three short years. It processed more than $10 billion annually in credit and debit card payments from small business owners that used Square''s smartphone-enabled card swipe device wherever cellular or wireless Internet service was available. However, Square''s success had attracted new entrants into the mobile payments processing space, both in the United States and abroad, threatening to derail the company''s remarkable trajectory. With its latest financing round valuing the company in excess of $3.4 billion, management and investors were considering which strategies would continue-even accelerate-the company''s growth.
涵蓋領域：
Business marketing;Business plans;Competition;Competitive strategy;Growth strategy;Product development
相關資料：
Case Teaching Note, (KEL793), 7p, by Sarit Markovich
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